My point exactly. And neither of us use expensive socks thereby answering the OP, Running socks, important.
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0 - 14 Miles in 6 months, 2 hours, 13 minutes and 58 seconds.
Start weight: 18 st 4.. Current weight: 14 st 8.. Current Goal: Duchy Marathon, 8th March 2009
Just to add to my previous post(s)... On 30-40miles I wouldn't feel confident using normal sports socks, but cheap running socks that have varying levels of elasticity (so they fit snugly to the entire foot) do me fine. Running socks are well worth having if you run a lot, and they don't need to cost the earth!