it's shin splints...
mostly caused by overstriding and landing heavily on your heel flexed upwards (dorsiflexed)...
this causes forced contraction from the calves, which causes the foot to be flexed downwards very strongly (plantarflexion)...
this eventually causes soreness of the muscles in front of your shin (e.g. tibialis anterior) as they are stetched very quickly by this reflex...
[shin splints can also be caused by over or under-pronation (pronation is when you turning your foot inwards slightly when you run - happens automatically)...]
i can't find a great explanation...
but basically you can overstride (particularly when you're forcing yourself to run faster - e.g. sprinting to the finish line) and your foot lands in far front of your body and so all your body lands heavily on your heel (since you can't land any other way if you overstride)...
hard core runners are worried this slows you down...
however, what bothered me was the injuries it causes - it puts you at risk of shin splints and plantar fasciitis (heel pain)...
maybe the pictures will help...
http://images.google.co.uk/imgres?im...%3Den%26sa%3DN
you could try midfoot landing or flatfoot landing and not heel-to-toe landing...
i hope that helps...
i had to do my own research because that runnersworld website forum wasn't very helpful or useful...
i now run midfoot landing and haven't had foot pains since i changed...
edit:
i can't find great pictures... but look at the first three guys in the link below landing on their heel... that might give you an idea...
http://www.runwashington.com/other/rankMenAut05.html
hope that made sense...