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Discussion Starter #1
I was just looking around at what trainers my fellow clubmates were wearing for training last night and was surprised to see the amount of people (men and women) wearing Asics Nimbus.



This got me thinking, what's the UK's most popular running shoe?
 

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I think probably the Asics GT2110. Most people are pronators, and the GT2110 is the market leader in stability shoes.

Surprised that so many have Nimbus. They are an excellent shoe (I absolutely loved mine before deciding I needed more support) but not that many people are truly neutral or supinators.
 

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Prefer Mizuno and Saucony myself, but it is each to their own and who has the biggest marketing budget! Oh that was cynical :rolleyes:
 

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steepler said:
The Brooks Adrenaline GTS is a much better shoe than the GT2110.
Editors choice in RW donchaknow!
As it happens, I do run in Adrenalines... All I was saying is that the GT2110 sells more.
 

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steepler said:
Is the best selling shoe the best shoe though?
The best selling shoe is probably the one that has the best marketing team behind them? Did I say that earlier.........:embarrassed:
 

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Discussion Starter #10
Greg said:
Prob not but the OP didn't ask about the best shoe.
Yeah, I was wondering about the most popular shoe. The best shoe is obviously down to personal preference.

From others posts above it seems Asics are the biggest sellers. It suprises me that the bigger sportswear companies such as Nike and Adidas don't offer more shoes aimed at runners. They seem more focused on fashion.
 

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Discussion Starter #12
steepler said:
Fashion generates more money!
Sure, but there must be a big market for specialist running shoes as well... I would guess there are around 100,000 active runners in the UK? Or is that too many?
 

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The best selling running shoe without doubt is the 2110, in fact the 2000 series has been the best selling shoe each year for about the last 6 or 7 years.
Some retailers are now finding that they sell more Brooks Adrenalines, but across the whole market you will find 9 out of 10 retailers sell more 2110's.
You are all correct, it doesn't make it the best shoe, and what is the best shoe for each of you depends on your own personal requirements and preferences. It is however a phenomonally comfortable shoe that is suibtable for a high percentage of runners, hence it's unprecedented popularity. What Asics also do very well, is improve the shoe each year, without upsetting too many fans of the previous model.
 

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everest2005 said:
Sure, but there must be a big market for specialist running shoes as well... I would guess there are around 100,000 active runners in the UK? Or is that too many?
Interestingly, research suggests that ther are over 3 million people in the UK that use running as their 'primary' form of exercise. This suggests that the amount of active runners may be as much as double that.
 

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BoabyBoy said:
The best selling shoe is probably the one that has the best marketing team behind them? Did I say that earlier.........:embarrassed:
I think that you will find that actually that is incorrect. The Asics marketing budget is actually quite modest compared to some other brands. The reason they sell more than any other is that runners enjoy running in them, and tell their team mates and friends, no amount of marketing can buy that.
 

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Nick said:
I think that you will find that actually that is incorrect. The Asics marketing budget is actually quite modest compared to some other brands. The reason they sell more than any other is that runners enjoy running in them, and tell their team mates and friends, no amount of marketing can buy that.
That surprises me, I understand that you rarely see unfocused advertising from Asics (like you may see general advertising from say Nike, Adidas and Reebok). However, there budget must be a reasonable size? They have adverts on the back page of RW every month for example.

Do they not provide as much promotional gear or POS things for shops as the other brands?

I dare say part of the success of Asics is that shops are quite happy to recommend them to customers as a safe choice. A lot of people rely on gait analysis from shops and the subsequent recommendations to decide on their shoe choice if they are unsure, the seller using the words "most popular running shoe/brand" must hold some water with customers too!!
 

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Nick said:
ther are over 3 million people in the UK that use running as their 'primary' form of exercise.
Wow! That is a really big number. But then I guess that is only one in twenty people. Are there any indications what the others put down as their primary? Swimming? Cycling?Fishing? Playstation?
 

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If you ever work in a running store you will find that Asics are an 'easy sale'. If it's busy you will invariably end up with an Asics shoe!
 

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everest2005 said:
Yeah, I was wondering about the most popular shoe. The best shoe is obviously down to personal preference.

From others posts above it seems Asics are the biggest sellers. It suprises me that the bigger sportswear companies such as Nike and Adidas don't offer more shoes aimed at runners. They seem more focused on fashion.
Although this is not really what this thread is about, the best selling running shoe ever in the UK is between the HI TEC SILVER SHADOW, and NIKE PEGASUS.
 

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I have a pair of Brooks Adrenalines but I was suprised that the sales person didn't offer me an option of an ascics. The other options were Saucony and Mizuno but I tried on the Brooks first and as far as my feet were concerned it was love at first.....however that doesn't stop me wondering if I should have at least have tried the others. I tend to do that typically girlie thing tho of trying every thing on and then going back to the first shop and buying the first thing I tried on it drives my brother, husband and previous boyfriends mad.
 
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